Payments News

What Might It Take for the EMV Holdouts To Join the Chip-Card Fold?

Oct 05, 2017
The number of U.S. merchants that accept EMV chip cards at the point of sale is increasing rapidly, according to recent figures from Visa Inc.,  but it’s going to take some work by merchant acquirers and payment card networks to convince the holdouts to convert.

Executives from two of those holdouts on Wednesday explained their EMV skepticism at the Electronic Transactions Association’s Strategic Leadership Forum in Dana Point, Calif. One came from Aaron’s Inc., an Atlanta-based furniture retailer. Aaron’s stores have EMV-capable POS equipment, according to Seth Pelletier, senior manager of payment technology at the 1,100-store chain, but the company has yet to turn on chip card acceptance.

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