Payments News

Making Mobile Better for Consumers May Be Worth the Investment, Worldpay Survey Indicates

Mar 08, 2018

Merchants wondering whether it’s worth it to invest in improving the consumer experience on their mobile Web sites or mobile-shopping apps may want to consider the findings of Worldpay Inc.’s “Mobile Payment Journey” survey. In the survey, released this week, 37% of U.S. consumers said they would spend more for products or services if the experience were better.

Among younger shoppers, those between 18 and 24 years old, that increases to 44%. That’s twice as many as those 65 and older, Worldpay says. The survey canvassed 16,000 smart-phone users in 10 global markets about their online-shopping habits.

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