Payments News

Credit Card Issuer Synchrony Taps Real-Time Analytics to Drive Sales

Jun 11, 2018

One of the largest issuers of private-label credit cards in the U.S. is preparing for the next generation of consumer credit, using analytics to authenticate and evaluate applications in real time.

Synchrony Financial recently worked with Walmart Inc. to build mobile technology to let customers apply for a credit card from within the retailer’s shopping app. If approved, customers can use the new account immediately to pay for items in their virtual cart. In a separate project, Synchrony’s innovation team is developing a system to let shoppers at physical supermarkets use self-checkout terminals to apply for a credit card as they scan items.

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