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Why Major Retailers Want Chip and PIN - MAG CEO, Mark Horwedel, Argues that Without PINs, EMV Won't Cut Fraud

February 11, 2015

Mark Horwedel, CEO of the Merchant Advisory Group, which represents 85 of the largest U.S. merchants, says retailers are committed to enhancing point-of-sale security as part of their EMV rollouts.

But unless U.S. card issuers deploy EMV-compliant chip cards that require PINs for transactionauthentication, little progress will be made in fighting card fraud, he argues.

Read the full article and listen to the recorded interview: