MAG Insights

Announcements from the MAG & Featured Articles

Mark Horwedel, MAG CEO, Article in Franchising World Publication: "EMV 101: Smart Chip Technology Expands in the U.S."

For several decades American consumers have paid with magnetic stripe credit cards that either the consumer or clerk swipes at the checkout. Last year, the U.S. became one of the last countries in the industrialized world to migrate to chip card technology. How will it impact franchise business operations and prevent against specific types of fraud? First, some basics. EMV stands for EuroPay, MasterCard, and Visa, and is governed by a group called EMVCo consisting of major global card brands. EMV is often used interchangeably as smart card technology. 

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