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MAG VP, Liz Garner, Quoted in "The Straight Scoop On EMV: One Year Later"

EMV: The three little letters that represent the single most hotly debated and discussed topic in the U.S. payments and commerce ecosystem for nearly the entirety of the last two years.

The walk to the liability shift in this market last October was technically four years long, but in reality, EMV didn’t become an absolute certainty until Dec. 19, 2013. That was the date that lives on in payments history, since it was the date that Target announced it had been the victim of a massive POS breach that exposed the card data of some 40 million consumers.
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