Payments News

Dunkin’ Donuts Invests $100 Million in Brand Refresh

Aug 31, 2018

Dunkin’ Donuts is putting cash in the hands of its franchise owners to equip stores to better serve customers accustomed to ordering on mobile devices.

The coffee and doughnut chain plans to unveil 50 U.S. test stores this year that aim to make it easier for customers to grab coffee on the run with dedicated pickup areas, digital kiosks and expanded drive-through windows that prioritize orders via mobile app.

The company will invest about $100 million in the effort, said Katherine Jaspon, the finance chief of parent Dunkin’ Brands Group Inc. DNKN +0.75%

“We believe this is a unique chapter in our brand’s history,” Ms. Jaspon told CFO Journal in an interview. “Which is why we are contributing significant capital alongside our franchisees for the first time.”

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