Payments News

Buy Online, Steal in Store

Jan 01, 2019

In just a matter of months, this new e-commerce fraud has emerged to exploit weak or non-existent links between merchants’ online and physical stores.

If you’re a retailer, what’s not to like about offering consumers the option to buy online and pick up in-store?

Most customers who use the service make an additional purchase when picking up their goods. It provides an edge against the competition, including Amazon. It appeals to Millennials and Gen Zer’s, who favor self-service channels. And it engenders consumer loyalty by making the customer experience more pleasant.

Read the full article.