Payments News

Restaurants’ Own Apps Command Most Digital Orders, Research Indicates

Feb 04, 2019

When the technology emerged, mobile ordering was thought to be a natural for the restaurant industry, and now there’s some research showing just how popular these apps have become. It turns out that, from 2013 through 2017, digital orders at restaurants grew at an average annual rate of 23%, and will triple by the end of 2020. Of these orders, some 60% now originate from mobile devices, according to research released Monday by The NPD Group, a Port Washington, N.Y.-based market-research firm.

For all the marketing done by branded third-party app providers like DoorDash, Grubhub/Seamless, and UberEATs, restaurateurs’ proprietary apps and Web sites account for 70% of all digital orders, the research indicates. Proprietary apps include highly popular ones like those from Starbucks Corp. and Panera Bread Co.

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