Payments News

How Tech Is Remaking Rewards

Sep 03, 2019

From back offices to the point of sale, and from digital wallets to the blockchain, fintechs are fomenting a revolution in loyalty and rewards. Here’s how that’s playing out—and where it’s heading.

By Maria Arminio and Bo Berg

Bank and merchant card issuers are looking for ways to distinguish their rewards programs from others. The motivation is straightforward. The best rewards programs drive more sales, increase market share, and sustain growth through customer stickiness.

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