Payments MAGnified will occur February 20-23, 2024, at the Hyatt Regency Dallas.

Transforming the former MAG Mid-Year Conference and Tech Forum, Payments MAGnified will include enhanced networking opportunities and customizable experiences that cater to varying career stages for payments professionals. This event promises deep dives into industry challenges and opportunities for both business- and tech-minded individuals every February.

Tech Forum Attendees:  The Payments MAGnified 2024 event will dive deeper into the technology of payments while continuing to connect merchant IT professionals and their business partners with technology sponsors through technology-focused educational sessions and engaging networking events.

Continue to check this webpage as planning continues and more information becomes available. We look forward to connecting with you!

Countdown to Payments MAGnified 2024

February 20, 2024

Registration Information

Registration Open

Registration for the Payments MAGnified is now open.

register button

We look forward to you joining us for a dynamic lineup of speakers, discussions on the latest payments industry topics, and robust engagement opportunities.

  • November 9 – Registration Opens for Payments MAGnified 2024
  • January 19  Early Bird Deadline
  • February 13 at 11:59 PM CT  Online registration closes. No cancellations, refunds, or transfers after this date. 
  • February 20 at 2:00 PM CT – On-site registration available

Payments MAGnified will be held at the Hyatt Regency Dallas.

Be sure to book your room early. The MAG has secured a discounted group rate of $289 plus tax per night for rooms booked by January 26, 2024.

  • Payments professionals representing cross verticals who want to drive positive change in the payments industry.  
  • Payments operations or payments technology subject matter experts willing to share knowledge.  
  • New payments professionals looking to gain a foundational knowledge of payments and the ecosystem.
  • Online registration for the Payments MAGnified will close on Tuesday, February 13.
  • You must be registered for the conference to attend any of the Payments MAGnified programming. 
  • Registration grants access to education sessions, general sessions, case studies, and sponsor breakout sessions as well as the exhibit area.
    • MAG offers Merchant-Only sessions that are restricted to MAG merchant members and guest merchants.
Hyatt Regency Dallas

Registration Fees

2024 Payments MAGnified merchant registration fees

  • All MAG merchant members are eligible to attend both Payments MAGnified and Tech Forum. Current MAG Members receive 5 complimentary registrations that can be used for either event.
  • If you are not a merchant member of the MAG and wish to attend a conference, please contact Kristi Simonett, Director, Membership Engagement and Sponsorship Programs, for options and the process to attend.

The number of complimentary registrations for MAG conferences is based on your sponsorship level. View MAG Annual Sponsors and levels.

2024 Payments MAGnified annual sponsor registration fees

Exhibit Hall Passes
Use promo code EXHPM243220 when registering to secure the $100 Exhibitor Set Up/Tear Down Only pass.
Use promo EXHSTAFFPM243220 code when registering exhibit booth staff registration fee of $800.

  • Prospective Merchant Pricing
    • Complimentary passes are available for first-time attendees, limit 2 total per company, and include access to Payments MAGnified and Tech Forum agendas
  • Prospective Sponsor Pricing
    • Registration is $3,000/person and includes access to Payments MAGnified and Tech Forum agendas

If you are not a merchant member or a sponsor of the MAG and wish to attend a conference, please contact Kristi SimonettDirector, Membership Engagement and Sponsorship Programs, or Meg Thaxton, Manager, Sponsorship Programsfor options and the process to attend.

Tech Forum

The MAG Tech Forum is aligned with the MAG bi-annual conference designed specifically for payment IT professionals. Technologies in payments continue to evolve at a rapid pace, and the Tech Forum provides education and networking opportunities among merchant technology professionals and leading technology providers focused on innovative uses of these new relevant payment technologies.

The objectives of holding the Tech Forum event alongside our MAG conferences is to foster collaboration, provide tech-focused knowledge, and build relationships across merchants, their payments IT and business teams, and technology focused sponsors.

Connect with IT professionals at the Tech Forum and payments professionals at the MAG conference events representing over 150 of the largest U.S. merchants which account for over $4.8 trillion in annual sales across physical and digital commerce.
Create new business connections with Tech Forum and MAG merchant member attendees from every vertical (eCommerce, Airlines, Department Stores, Mass Merchant, Grocery, Hospitality, Hotels Petroleum/Convenience Stores, Small Ticket/Restaurants).

Presentations are available on current industry topics that your business peers across the retail community are grappling with in their companies. Join the strategic discussions and learn best practices for today’s rapidly changing payments environment.

Access to industry experts who provide the latest insights and innovative uses of new payment technologies twice a year through panel and keynote sessions, as well as within the exhibit halls at in-person events.

Beyond the in-person meetings twice a year, participate in the MAG webinar series, online learning, MAG committees, and Community of Practice (COP) efforts offered throughout the year. Want to get even more involved? Be a panelist at one of our upcoming events and share your perspective with fellow merchants.


Payments MAGnified 2024 Agenda

Last updated on Wednesday, November 15, 2023. All times are in (UTC-06:00) Central Time (US & Canada)

Agenda Key

  • In Person

  • Virtual

  • Livestream

  • Rebroadcast

  • Merchant Only Session

Filter agenda by:

  • All

    Registration Open

  • All

    Networking Reception

Agenda Key

  • Merchant Only Session

  • Conference Sponsors and Exhibitors

    Payments MAGnified 2024 will offer a variety of opportunities to show your support for the MAG and gain additional exposure as you showcase your brand to conference attendees.

    Benefits of Becoming a Conference Sponsor and/or Exhibitor Include:

    • Boost Brand Visibility and Gain Exposure - Showcase your company, new products, and services to leading payments industry attendees representing cross-industry merchant verticals.
    • Connect with Merchants - Attendees at MAG conferences are the key decision-makers for their payment teams. Take advantage of networking and exhibit hours on each conference day to interact with these key attendees.
    • Build Relationships - Strengthen existing relationships, understand merchant needs, and objectives, and generate new leads. 

    REMINDER: You must be a current MAG Annual Sponsor in good standing to be a Payments MAGnified 2024 Conference sponsor. View the MAG Annual Sponsor Listing here.

    Review Conference Exhibit and Sponsorship Opportunities

    Visit the Conference Sponsorship & Exhibitor Selection Portal to create your user credentials.  You will then be able to review the interactive exhibit floor plan and select your booth and/or your conference sponsorship opportunity.

    Important Deadlines

    December 11, 2023

    • Deadline to sign up as a MAG Annual or Tech Forum Sponsor
    • Deadline to sign up as a Payments MAGnified 2024 Sponsor and/or Exhibitor

    Exhibit personnel who will staff your booth must be registered for the conference and can register using one of the options below:

    • Standard Sponsor registration using either a comp or purchasing a full conference pass.
    • $100 Exhibitor Set Up/Take Down Only*: EXHPM243220
    • $800 Exhibit Booth Staff Pass for Payments MAGnified**: EXHSTAFFPM243220

    *Grants access to the Exhibit Hall for set up on Tuesday, February 20 from 8 AM-5 PM CT and take down on Thursday, February 22 from 5:00 PM – 9 PM CT.

    ** This pass will not allow access to other conference elements including the general or education session. This pass is for those who will only be staffing your booth but will not be attending sessions.

    Payments MAGnified 2024 sponsorships and exhibits will not be guaranteed or promoted until payment has been received.  We encourage you to submit your payment as soon as possible.

    Once your conference sponsorship and/or exhibit selection is made and approved, a MAG Staff member will reach out for payment. Due to proximity to the conference, preferred payment is via ACH/WIRE. If you’d like to pay with ACH/WIRE, contact MAG Staff, Amy Sellheim Payment can also be made by check. Please make your check payable to "Merchant Advisory Group" and mail to the address below

    Merchant Advisory Group
    4248 Park Glen Road
    Minneapolis, MN 55416 

    *If your company would like to purchase lead retrieval licenses for the Payments MAGnified exhibit hall, payments will be processed via credit card directly in the Exhibitor and Sponsorship selection portal.

    Though your booth is complimentary, you must visit the Conference Sponsorship and Exhibitor website to make your exhibit booth selection.

    Please let us know by December 11, 2023, if you will not be utilizing your exhibit space.



    Conference Sponsorship & Exhibitor Questions: Contact Jennifer Whitlock..

    Interested in Becoming a MAG Annual Sponsor?  Contact Meg Thaxton.


    Learn More


    Check this page often for the latest updates & guidelines for your presentation.

    Thank You Payments MAGnified 2024 Sponsors

    Once your Payments MAGnified 2024 sponsorship is confirmed, your logo will be included here!

    Payments MAGnified Sponsors

    The Merchant Advisory Group

    Driving positive change and innovation in the payments industry that serves the merchants interest through collaboration, education, and advocacy.