Payments MAGnified 27 | Dallas | Merchant Advisory Group

Welcome

Registration will open soon!

Payments MAGnified is the deep-dive event for payments professionals who want to go beyond general discussions and immerse themselves in specialized, merchant-driven learning. Taking place February 22–25, 2027, at the Hyatt Regency Dallas in Dallas, Texas, this gathering is designed to help merchants and solution providers tackle targeted challenges, expand career-specific knowledge, and build high-value peer connections.

Unlike some industry events, Payments MAGnified offers a highly interactive environment where attendees can choose Business and Tech tracks for their merchant focus and career stage, engage in merchant-only Special Interest Groups (SIGs), and connect in breakouts for candid, actionable discussions.

In addition to the breadth of payments issues covered at MAG Payments Conference in September, Payments MAGnified offers a deeper dive into sessions to help attendees sharpen expertise, solve nuanced challenges, and walk away with immediately applicable strategies.

Tech Forum: Where Technology Meets Strategy. MAG Tech Forum is a dedicated space at Payments MAGnified, where technology professionals, product leaders, and solution providers come together to explore what’s next in payments technology. Designed to dive deep into implementation realities, emerging tools, and practical innovations.

Continue checking this webpage as planning continues and more information becomes available. Not a current MAG member or sponsor but want to attend the conference? Contact the MAG Strategic Partnerships team. We look forward to seeing you in Dallas!

Attendance and Registration

Get content built around what matters most to merchants, from cutting costs to managing fraud and raising authorization rates.
Hear from peers in smaller, high-trust settings where merchants share what works and what does not, with no pitches and no demos.
Walk away with tools, frameworks, and case studies you can put to work right away, whether you are raising authorization rates or building a business case.
Build your skills and credibility through sessions and SIGs that give you what you need to drive change at your organization.

Payments professionals representing cross-verticals who want to drive positive change in the payments industry.
Payments operations leaders and payments technology subject matter experts willing to share insights and best practices.
New payments professionals looking to gain a foundational knowledge of payments and the ecosystem.
MAG Conferences are closed to the public and the press.

Attendee Type

Business80%Technology20%

Job Functions

Business Development44%

Payments25%

Technical/Eng/Product12%

Treasury/Finance10%

C-Suite7%

Marketing2%

Role Type

Sponsors55%Members45%

Job Titles

Director/Sr Director37%

Manager/Sr Manager30%

VP/SVP17%

C-Suite7%

Coordinator/Analyst/AE5%

Other4%

You must be registered for the Conference to attend any of the programming.

RegistrationDetails

Registration OpensNovember 19, 2026

Early Bird DeadlineJanuary 28, 2027

Online Registration ClosesFebruary 16, 2027, at 11:59 p.m. CT

No cancelations, refunds, or transfers after this date.
Rates increase after this date.

On-site RegistrationFebruary 22, 2027, 1:00 p.m. – February 25, 2027, 11:00 a.m. CT

MAG has partnered with United Airlines to provide discounted airfare to Dallas. To redeem, use code ZRWH354477.
View United Airlines' instructions.

Coming Soon!

General registration grants access to general sessions and business breakout sessions as well as the exhibit areas, meal functions, and receptions. Some Annual sponsorships do not include access to Tech Forum sessions and require a purchase to attend.
Exhibitor registrations do not grant access to any general or educational sessions. Access is limited to the exhibit hall, meals, and networking receptions.
Note: Merchant-only sessions are restricted to MAG merchant members and approved guest merchants. Thursday, February 25 is strictly merchant-only day.
You must be a registered conference attendee to attend any of the educational sessions, exhibit areas, or networking events. Anyone seen without a badge will be required to register or be asked to leave the premises.
The MAG does not offer single-day registrations.
All badge reprints onsite will require a matching ID and will have an associated charge of $250 per re-print.

Tech Forum

MAG Tech Forum is where strategic payments innovation is shared: from fraud solutions to emerging tech like pay-by-bank and Tap on Mobile. Build the technical foundation for smarter decisions and stronger partnerships in one powerful conference.

MAG Tech Forum provides a unique opportunity to connect with peers and solution providers on the front lines of payments transformation. Whether you're navigating tokenization, data sharing, authentication, or orchestration, the content is built to sharpen decisions, speed implementation, and cut complexity.

Meet Peers: Connect with IT professionals at the Tech Forum and payments professionals at the MAG conference events representing over 200 of the largest U.S. merchants across physical and digital commerce.

Expand Reach: Create new business connections with Tech Forum and MAG merchant member attendees from every vertical (Digital Goods and Services, Fuel and Convenience, General Retail, Grocery and Restaurant, Mobility and Transportation, Professional Services, Travel and Entertainment).

Join Discussions: In-person event sessions are available on current industry topics that your business peers across the payments community are grappling with. Join the strategic discussions and learn best practices for today’s rapidly changing payments environment.

Gain Insight: Access to industry experts who provide the latest insights and innovative uses of payment technologies twice a year through panel and keynote sessions, as well as within the exhibit halls.

Stay Engaged: Participate in the MAG webinar series, online learning, MAG committees, and Working Groups offered throughout the year. Want to get even more involved? Be a panelist at one of our upcoming events and share your perspective with fellow merchants. To learn more, contact the MAG Events Team.

JOIN THE CONVERSATION

#PAYMENTSMAGNIFIED

Payments MAGnified 27 Agenda

Agenda coming soon! Keep checking this webpage as planning continues and more information becomes available.

Conference Sponsors and Exhibitors

Payments MAGnified is not just another trade show. It's a merchant-focused environment where subject matter experts engage in honest, no-fluff conversations with decision-makers eager to solve real challenges. This is your seat at the table.

Everything You Need to Know to Exhibit

Find deadlines, attendee lists, booth registration, payment, and contact information in one place.

December 18, 2026 — Conference Sponsorship and Booth Selection Deadline

Booth Selection: Though your booth is complimentary, you must visit the Conference Sponsorship and Exhibitor portal to make your exhibit booth selection. If you do not plan to use your exhibit space, please notify us by the December 18 deadline.

Current Sponsors: The booth selection deadline for Annual and Tech Forum Sponsors is December 18, 2026.
New Sponsors: Booths are based on availability; please contact the Strategic Partnership Team to discuss the participation options.

View the Payments MAGnified 27 Conference Sponsor & Exhibitor Guide for sponsorship opportunities, booth options, lead retrieval, key deadlines, and contacts.

Beginning December 14, 2026, the MAG will post a weekly-updated registration roster on the conference website. U.S. Annual sponsors in good standing will receive approved registrant lists at their primary and conference contacts on the dates below.

ListDate
Pre-conference registration list #1February 1, 2027
Pre-conference registration list #2February 8, 2027
Post-conference attendee listMarch 1, 2027

Sponsors may send a maximum of two (2) pre-conference communications per conference to registrants who have opted in to share their email addresses.
The post-conference attendee list is provided for conference-related follow-up only and does not grant permission for ongoing email marketing or solicitation.

Exhibit personnel who will staff your booth must be registered for the conference and can register using one of the options below:

Standard Sponsor registration using either a comp or purchasing a full conference pass. Please refer to the Annual Sponsor Levels and Benefits to determine how many complimentary registrations your company receives.
$100 Exhibitor Set Up/Take Down Only*
$1200 Exhibit Booth Staff Pass for Payments MAGnified**

*Grants access to the Exhibit Hall for set up on Monday, February 22, 2027, from 8:00 a.m. to 5:00 p.m. and take down on Wednesday, February 24, 2027, from 4:00 p.m. to 9:00 p.m. CT.

**This pass is for booth staff only. It does not include access to general or education sessions.

Payments MAGnified sponsorships and exhibits will not be guaranteed or promoted until payment has been received. We encourage you to submit your payment as soon as possible.

Once your conference sponsorship and/or exhibit selection is made and approved, a MAG Staff member will reach out for payment. Preferred payment is via ACH/WIRE. If you would like to pay with ACH/WIRE, contact MAG Staff, Jennifer Whitlock. Payment can also be made by check. Please make your check payable to "Merchant Advisory Group" and mail to the address below:

Merchant Advisory Group
4248 Park Glen Road
Minneapolis, MN 55416

*If your company would like to purchase lead retrieval licenses for the Payments MAGnified exhibit hall, payments will be processed via credit card directly in the Exhibitor and Sponsorship selection portal.

General Sponsorship and Exhibitor Questions: Jennifer Whitlock
Promo Codes for Exhibitor Registration: Sophia Beyer-Bush
Interested in Becoming a MAG Annual Sponsor: MAG Strategic Partnerships

Benefits of Becoming a Conference Sponsor and/or Exhibitor include:

Brand Visibility and Gain Exposure Exhibitors and sponsors receive significant promotion leading up to the conference and on-site through complimentary marketing and branding.
Connect With Decision-Makers Engage directly with senior merchant leaders across payments, fraud, technology, and operations. These are the stakeholders driving buying decisions and shaping their organizations' payments roadmaps.
Build Relationships Strengthen existing relationships, understand merchants' needs, discover new opportunities, and grow your business.
Valuable Conference Insight Attend conference sessions to expand your knowledge and gain insights from payments leaders.

Speakers

Thank you for being a valued MAG partner and agreeing to share your expertise and insights with our conference attendees.

Find deadlines, a link to the MAG Speaker Portal, and PowerPoint best practices on the Speaker Information page.

MAG SOCIAL MEDIA AND LOGO GUIDELINES

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Payments MAGnified 27 Sponsors

Once your conference sponsorship has been confirmed, we’ll add your logo here!

ANNUAL SPONSORSHIP OPPORTUNITIES