Payments MAGnified 27 | Dallas | Merchant Advisory Group

Welcome

Registration will open soon!

Payments MAGnified is the deep-dive event for payments professionals who want to go beyond general discussions and immerse themselves in specialized, merchant-driven learning. Taking place February 22–25, 2027, at the Hyatt Regency Dallas in Dallas, Texas, this gathering is designed to help merchants and solution providers tackle targeted challenges, expand career-specific knowledge, and build high-value peer connections.

Unlike some industry events, Payments MAGnified offers a highly interactive environment where attendees can choose Business and Tech tracks for their merchant focus and career stage, engage in merchant-only Special Interest Groups (SIGs), and connect in breakouts for candid, actionable discussions.

In addition to the breadth of payments issues covered at MAG Payments Conference in September, Payments MAGnified offers a deeper dive into sessions to help attendees sharpen expertise, solve nuanced challenges, and walk away with immediately applicable strategies.

Tech Forum: Where Technology Meets Strategy. MAG Tech Forum is a dedicated space at Payments MAGnified, where technology professionals, product leaders, and solution providers come together to explore what’s next in payments technology. Designed to dive deep into implementation realities, emerging tools, and practical innovations.

Continue checking this webpage as planning continues and more information becomes available. Not a current MAG member or sponsor but want to attend the conference? Contact the MAG Strategic Partnerships team. We look forward to seeing you in Dallas!

Attendance and Registration

Get content built around what matters most to merchants, from cutting costs to managing fraud and raising authorization rates.
Hear from peers in smaller, high-trust settings where merchants share what works and what does not, with no pitches and no demos.
Walk away with tools, frameworks, and case studies you can put to work right away, whether you are raising authorization rates or building a business case.
Build your skills and credibility through sessions and SIGs that give you what you need to drive change at your organization.

Payments professionals representing cross-verticals who want to drive positive change in the payments industry.
Payments operations leaders and payments technology subject matter experts willing to share insights and best practices.
New payments professionals looking to gain a foundational knowledge of payments and the ecosystem.
MAG Conferences are closed to the public and the press.

Attendee Type

Business80%Technology20%

Job Functions

Business Development44%

Payments25%

Technical/Eng/Product12%

Treasury/Finance10%

C-Suite7%

Marketing2%

Role Type

Sponsors55%Members45%

Job Titles

Director/Sr Director37%

Manager/Sr Manager30%

VP/SVP17%

C-Suite7%

Coordinator/Analyst/AE5%

Other4%

You must be registered for the Conference to attend any of the programming.

Registration Details

Registration Opens November 19, 2026

Early Bird Deadline January 28, 2027

Online Registration Closes February 16, 2027, at 11:59 p.m. CT

No cancelations, refunds, or transfers after this date.
Rates increase after this date.

On-site Registration February 22, 2027, 1:00 p.m. – February 25, 2027, 11:00 a.m. CT

MAG has partnered with United Airlines to provide discounted airfare to Dallas. To redeem, use code ZRWH354477.
View United Airlines' instructions.

Coming Soon!

General registration grants access to general sessions and business breakout sessions as well as the exhibit areas, meal functions, and receptions. Some Annual sponsorships do not include access to Tech Forum sessions and require a purchase to attend.
Exhibitor registrations do not grant access to any general or educational sessions. Access is limited to the exhibit hall, meals, and networking receptions.
Note: Merchant-only sessions are restricted to MAG merchant members and approved guest merchants. Thursday, February 25 is strictly merchant-only day.
You must be a registered conference attendee to attend any of the educational sessions, exhibit areas, or networking events. Anyone seen without a badge will be required to register or be asked to leave the premises.
The MAG does not offer single-day registrations.
All badge reprints onsite will require a matching ID and will have an associated charge of $250 per re-print.

Tech Forum

MAG Tech Forum is where strategic payments innovation is shared: from fraud solutions to emerging tech like pay-by-bank and Tap on Mobile. Build the technical foundation for smarter decisions and stronger partnerships in one powerful conference.

MAG Tech Forum provides a unique opportunity to connect with peers and solution providers on the front lines of payments transformation. Whether you're navigating tokenization, data sharing, authentication, or orchestration, the content is built to sharpen decisions, speed implementation, and cut complexity.

Meet Peers: Connect with IT professionals at the Tech Forum and payments professionals at the MAG conference events representing over 200 of the largest U.S. merchants across physical and digital commerce.

Expand Reach: Create new business connections with Tech Forum and MAG merchant member attendees from every vertical (Digital Goods and Services, Fuel and Convenience, General Retail, Grocery and Restaurant, Mobility and Transportation, Professional Services, Travel and Entertainment).

Join Discussions: In-person event sessions are available on current industry topics that your business peers across the payments community are grappling with. Join the strategic discussions and learn best practices for today’s rapidly changing payments environment.

Gain Insight: Access to industry experts who provide the latest insights and innovative uses of payment technologies twice a year through panel and keynote sessions, as well as within the exhibit halls.

Stay Engaged: Participate in the MAG webinar series, online learning, MAG committees, and Working Groups offered throughout the year. Want to get even more involved? Be a panelist at one of our upcoming events and share your perspective with fellow merchants. To learn more, contact the MAG Events Team.

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Payments MAGnified 27 Agenda

Agenda coming soon! Keep checking this webpage as planning continues and more information becomes available.

Speakers

Thank you for being a valued MAG partner and agreeing to share your expertise and insights with our conference attendees.

Details on deadlines, templates, content requirements, and general PowerPoint best practices will be available on our Speaker Information page soon.

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Payments MAGnified 27 Sponsors

Once your conference sponsorship has been confirmed, we’ll add your logo here!

ANNUAL SPONSORSHIP OPPORTUNITIES