2023 Voice of the Merchant Study
Oliver Wyman and the Merchant Advisory Group (MAG) jointly sponsored the 2023 “Voice of the Merchant” study. This is a continuation of the 2022 study to examine how leading merchants are transforming their payments ecosystems to meet customers’ evolving shopping expectations.
The study included a survey of 50+ enterprise merchants, followed by targeted interviews. Insights were gathered across many industry verticals including:
- Quick service restaurants (QSR)
- Big box retailers
- Fuel and c-store
- Telco/streaming services
- Clothing and other specialty retailers